Neptune’s Nectar Publishing on a content level is interested in becoming a home for Amazigh & Native American Writers of all genres. As well as a niche publishing house expanding on Surrealist Non Linear Narrative. But, on a philosophical level, Neptune’s Nectar Publishing wants to solve the dopamine rush problem in our current society.

Our Founder Zai is an Art, Fashion and Culture Critic academically trained in Cultural Studies & Visual Analysis. She believes that all media forms in our current age only survive by adapting to Dopamine Culture, introduced by Ted Gioia, and that literature has failed to do so leading to its rising issues. She believes that this is a blessing in disguise, that the publishing industry should not be looking for a dopamine fix; Instead it should embrace tradition in its form and quality of content, but modernize itself in its distribution of content. The modernization does not have to be a shortening and acceleration as we typically see unfold. Instead we can visually satisfy this acceleration through an optical illusion. 

What is Dopamine Culture? It is a term coined by Ted Gioia to describe the cultural shift from Slow Traditional culture to Fast Modern Culture to our current epoch of Dopamine Culture. Highlighted below in this chart there are examples from athletics, videos, images and several other categories documenting these shifts. This concept does not exist as ending place it can also be further expanded as BoF Analysis has applied to the fashion industry.  

Books do not need to be shorter, they do not need to change subject matter, they do not even need to switch to audiobook format for consumption. The only thing that needs to change is the formatting of the writing. Typical linear chaptered writing is not something that our current generation is interesting in sitting down for. Zai believes that non linear narratives that bounce from subject to subject is much more stimulating and better able to manage the weakening attention span that we are seeing all throughout the youth as well as any heavy social media consumer of all ages. We do not need to give up quality literature we just need to visually present it in a modernized format. 

Surrealist Non Linear Narratives create that space, and although Neptunes Nectar Publishing will be focusing specifically on Surrealist Non Linear Narratives, we implore other publishing houses to introduce this as a sub genre alongside their niche, if so they please. We genuinely believe that things have been far too stagnant in the writing industry. We are not creating new ideas or literary movements, there’s a lack of excitement around writing that we feel must be remedied for our industry to not fall into irrelevance and oblivion. Surrealist Non Linear Narratives is what we hope to start that conversation of something new and fresh in our industry.